Audience breakdown · Page 05

The people who
choose the tools.

Global reach, concentrated in the markets, roles and industries that shape security budgets.

GeographyGlobal by default
North America 38%Europe 28%Asia-Pacific 22%MEA 8%LATAM 4%
Who’s readingBuyers, builders and defenders
Vendors & MSSPs
38%
Security leaders & CISOs
26%
Researchers & pentesters
14%
Security practitioners
12%
Other IT professionals
4%
Success stories

What security leaders say after the campaign.

The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad.
Growth Marketing LeadCheck Point12+ months of evergreen traffic
The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought.
BPDemand Generation DirectorBlackpoint Cyber~300K weekly impressions
One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is.
Senior Product Marketing ManagerBeyondTrust3 newsrooms · 1 brief
Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead.
Field Marketing ManagerWizLower CPL vs paid social
In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups.
ARMarketing LeadANY.RUN1,000–2,000 views per article
The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform.
CYVP MarketingCynetGuarantee exceeded
The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks.
Director of Content MarketingCrowdStrikePermanent, indexed page
Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run.
Growth LeadSentinelOne3 recaps · every Monday
Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties.
Media Buying ManagerFortinetFlat $4.9 CPM
Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter.
Demand Marketing LeadZscaler~30% open rate
Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side.
Sr. Communications ManagerPalo Alto Networks3 sites · 1 approval flow
Being locked into the PAM shortlist for life is the single best line item in our budget.
Digital Marketing LeadCyberArkLifetime exclusive position
The lead-gen article out-pulled our own blog CTA three to one on the exact same asset.
Growth Marketing ManagerSnykCTAs top · middle · end
Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves.
Social Media LeadRapid77 LinkedIn pages + X
Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction.
Digital Campaigns ManagerDarktraceDirect to landing page
Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit.
Marketing DirectorHuntressFull URL list delivered
The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad.
Growth Marketing LeadCheck Point12+ months of evergreen traffic
The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought.
BPDemand Generation DirectorBlackpoint Cyber~300K weekly impressions
One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is.
Senior Product Marketing ManagerBeyondTrust3 newsrooms · 1 brief
Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead.
Field Marketing ManagerWizLower CPL vs paid social
In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups.
ARMarketing LeadANY.RUN1,000–2,000 views per article
The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform.
CYVP MarketingCynetGuarantee exceeded
The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks.
Director of Content MarketingCrowdStrikePermanent, indexed page
Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run.
Growth LeadSentinelOne3 recaps · every Monday
Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties.
Media Buying ManagerFortinetFlat $4.9 CPM
Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter.
Demand Marketing LeadZscaler~30% open rate
Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side.
Sr. Communications ManagerPalo Alto Networks3 sites · 1 approval flow
Being locked into the PAM shortlist for life is the single best line item in our budget.
Digital Marketing LeadCyberArkLifetime exclusive position
The lead-gen article out-pulled our own blog CTA three to one on the exact same asset.
Growth Marketing ManagerSnykCTAs top · middle · end
Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves.
Social Media LeadRapid77 LinkedIn pages + X
Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction.
Digital Campaigns ManagerDarktraceDirect to landing page
Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit.
Marketing DirectorHuntressFull URL list delivered