“ The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad. “ The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought. BP Demand Generation Director Blackpoint Cyber ~300K weekly impressions
“ One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is. “ Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead. “ In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups. AR Marketing Lead ANY.RUN 1,000–2,000 views per article
“ The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform. CY VP Marketing Cynet Guarantee exceeded
“ The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks. “ Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run. “ Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties. “ Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter. “ Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side. “ Being locked into the PAM shortlist for life is the single best line item in our budget. “ The lead-gen article out-pulled our own blog CTA three to one on the exact same asset. “ Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves. “ Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction. “ Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit. “ The listicle placements kept sending us qualified evaluators months after publication — it behaves like an asset, not an ad. “ The homepage sticky placement drove demo-form traffic from day one. Feed-to-landing-page redirect is the closest thing to search intent we've bought. BP Demand Generation Director Blackpoint Cyber ~300K weekly impressions
“ One brief, three newsrooms — and the wrap report matched exactly what our analytics saw. The PAM coverage reads like research, because it is. “ Their audience is genuinely practitioner-heavy. Our cloud-security explainer outperformed paid social on cost per qualified lead. “ In-article CTAs at the end of relevant news gave us a steady, compounding stream of sandbox sign-ups. AR Marketing Lead ANY.RUN 1,000–2,000 views per article
“ The webinar campaign beat its guarantee — registrations promised, more delivered, every lead captured on our own platform. CY VP Marketing Cynet Guarantee exceeded
“ The expert-insight spotlight put our researcher's byline in front of exactly the SOC audience we wanted — and the page still ranks. “ Owning the Monday recap across all three sites gave us the most consistent top-of-funnel week we've ever run. “ Flat CPM, 100% share of voice, zero auction games. Our creative ran clean across all three properties. “ Top of the weekly email plus a dedicated LinkedIn edition — one booking, two inboxes that matter. “ Three angles, three newsrooms, one approval flow. The editorial quality didn't need a single rewrite from our side. “ Being locked into the PAM shortlist for life is the single best line item in our budget. “ The lead-gen article out-pulled our own blog CTA three to one on the exact same asset. “ Seven LinkedIn pages and X from one brief — the infographic format traveled further than anything we post ourselves. “ Position two on three homepages, straight to our landing page. Intent-quality clicks, minus the search auction. “ Every relevant story ends with our CTA. It compounds — the URL list they hand over reads like a mini backlink audit. 
